AUDACIOUS THIEVES IN NO FEAR AUDIENCE
By Adnews Staff
No Fear Canada of Vancouver has an audience that suits the company's name. Since launching a billboard campaign last year, it has had three 20-by--10-foot posters stolen. "I know our clothes and shoes are hard to keep in stock, but our advertising?" remarks president Darren Hawrish in a release. "I just hope they have really big living rooms." The three boards stolen feature Indy racer Paul Tracy with the message "Face your fears. Live your dreams." The billboards are placed near sporting venues across Canada. No Fear's Canadian agency is Bryant, Fulton & Shee of Vancouver. The parent company is based in Carlsbad, California.
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