CGA PUTS A FACE ON ACCOUNTANTS
By Adnews Staff
The Certified General Accountants Association of Ontario launched an ad campaign earlier this month that focuses on the diversity and skill of its members. The goal of the campaign, handled by Marshall Fenn Communications of Toronto, is to show employers and clients how well CGA members are trained to manage financial affairs. Three TV commercials introduce a variety of association members. There is also an eight-page insert and four recruitment ads in business publications.
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