Marshall Fenn Communications buys WebFeat Multimedia
By Adnews Staff
Marshall Fenn Communications of Toronto has acquired WebFeat Multimedia in order to add its interactive services to the agency's existing advertising and public relations abilities. WebFeat specializes in website design, email marketing, search marketing, promotional campaigns and brand affinity programs. No financial details are available. "We've believed in convergence for some time now, and have been practicing integrated communications, including interactive for several years," said Marshall Fenn partner Jim Kabrajee. "It's crucial to the future of marketing communications. Clients now expect agencies to provide complete solutions for their marketing objectives and strategies that integrate advertising, interactive and PR. We plan to integrate WebFeat into Marshall Fenn to create an agency of cross-disciplinary marketing experts."