SPORTING LIFE EXPANDS
By Adnews Staff
Trendy Toronto retailier Sporting Life is opening its biggest store yet. The doors open in mid-November. Outdoor ads for the new location in the west end of Metropolitan Toronto will begin in late October. Print and radio will start in November. The campaign was created by Integrad Advertising of Toronto. The new store is 46,000 square feet and will carry the same clothing, sports equipment and accessories sold at its other two locations near the Yonge-Eglinton hub in North Toronto. Privately-owned Sporting Life is 16-years-old.
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