WASSERMAN GETS CREDIT
By Adnews Staff
Wasserman & Partners Advertising of Vancouver has hung on to the B.C. Credit Unions account for at least another year. The agency survived the annual review of the account earlier this summer because it had a better understanding of the issues and challenges, and its approach was more than just image-based, B.C. Central Credit Union's advertising and promotions specialist Rachelle Lee told Adnews last week. Other agencies on the short list were Cossette Communication-Marketing, MacLaren:McCann and Lanyon Phillips Brink Advertising, all in Vancouver. A campaign will be launched in November.
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