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ACER HAS NEW MACHINES

Acer America of San José, California is launching a new line of personal computers to the North American market this month. Featuring a design with rounded corners, the new machines have simplified speech recognition. They also offer a color choice of grey or green. Although there is no product specific advertising for the computers, Access Advertising of Toronto re-launched an image campaign this month for Acer using radio, outdoor and print. The print portion was created by Lai, Venuti, Lai of California, then localized by Access. The campaign was originally launched in March.

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