MILK CAMPAIGN GOES AFTER ADULTS
By Adnews Staff
Dairy Farmers of Ontario launched a milk campaign this month targeting adults. The ads provide information about milk's high calcium and water content and low-fat options. Titled Boomerang, the new ad push uses print, TV and interior transit created by BBDO Canada's Toronto office and Watt Burt Advertising of Montreal. The animation was produced by Filminnis Productions. The TV ads feature a person flying away from and returning to a huge glass of milk, the aim being to portray adults going back to drinking milk after realizing it is good for them.
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