KFC breaks Twosdays campaign
By Rob Bale
Fast food chain KFC has begun a new campaign called “KFC Twosdays” promoting special menu items that will be on sale on Tuesdays beginning April 11. The campaign includes television, out-of-home and online video advertising, along with social media content and in-restaurant materials. The creative, which makes use of the theme of rising food prices, features spokescharacter Colonel Sanders being frustrated by the discounts. It uses the tagline, “Not everyone’s happy, but you will be.” The campaign was developed by Courage, with media work by Wavemaker and public relations from Narrative.
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