TD Insurance begins Thrill Your Ride campaign
By Rob Bale
TD Insurance has begun a new advertising campaign called “Thrill Your Ride” to promote its discounts for drivers with no previous claims on their policy. The creative seeks to illustrate how safe driving can be “thrilling and rewarding.” The campaign includes television commercials, online video, out-of-home advertising, social media content, search engine marketing and other elements. The campaign was developed by TD's in-house agency, Agency 361, in collaboration with Ogilvy Canada.
“Driving differentiation is crucial to a brand's success,” said Alan Wen, marketing vice-president at TD Insurance. “As the number one direct-to-consumer insurer in Canada, we feel there are many reasons which make us special. TD Insurance's Claims Free Reward is another example of how we are providing value to customers. In today's environment, consumers are more price-conscious than ever before, and this is another example of how TD is helping Canadians save on insurance.”