TD installs Insurance Pole Pillows
By Derek Winkler
TD Insurance has begun an out-of-home campaign called “TD Insurance Pole Pillows.” The initiative consists of branded padding wrapped around the poles in a number of parking lots in the Greater Toronto Area. The pillows are located in the parking losts of shopping malls including the CF Toronto Eaton Centre, CF Sherway Gardens, CF Markville and CF Shops at Don Mills. The campaign also includes online video and social media content. The campaign was developed by Diamond, with media work by Unison.
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