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Welcome Back promotion begins in Alberta

The Calgary-based Alberta Small Brewers Association has begun a promotional initiative called “Welcome Back” in collaboration with the Alberta Hospitality Association and the Alberta Craft Distillers Association. The effort, developed in association with InUnison and funded through Western Economic Development, encourages consumers in the province to resume their patronage of local small businesses as COVID-19 restrictions ease.

The initiative consists of a series of online videos, a logo and a collection of collateral materials which participating businesses can display. Businesses participating in the program have pledged to “promote the mental health and well-being of their staff, incorporate a high standard of cleaning and sanitization standards and to implement proactive and responsive plans to health concerns within their business.” The program launched with the 435 small businesses that are members of these three associations.

“Businesses have done, and continue to do, what they can to ensure the health and safety of their staff and guests,” said Blair Berdusco, executive director of ASBA. “The ‘Welcome Back’ program establishes a source of information, education and other resources ensuring these businesses can and will remain exemplars for higher standards. The program promotes us all getting back to fond memories and stories we tell each other over dinner.”

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