CCM Hockey releases online video
Sports equipment brand CCM Hockey has released a new video ad in support of its Super Tacks AS1 hockey stick. The ad, developed by Cossette and Nova Film, features professional hockey player Brent Burns and the San Antonio Symphony performing the Blue Danube by Johann Strauss. The creative is intended to highlight the accuracy and power of the stick. The video is running online as a pre-roll ad and on social media sites in Canada and the US. It is also airing on television in Quebec.