HeydSaffer launches in Toronto
By Adnews Staff
A new content production agency called HeydSaffer has launched in Toronto. The firm is intended to provide content marketing services to advertising agencies, public relations agencies and marketers. It's services include the development of social media videos and pre-roll ads, broadcast ads, animation, scripted content, documentaries and other digital content. The company is headed by Cynthia Heyd, founder of Heyd & Seek, and Kevin Saffer, founder of Touchpoint Films.
"We want to support and augment brands with the right expertise," said Heyd. "That's not just execution. It's strategic thinking and planning for brands without production departments. We help them vertically integrate without having to hire full-time staff. We all know that marketing models are being disrupted and that dollars need to be stretched further than before. Production budgets need to be flexible and the process must be scalable. We are able to help clients produce the content they need by bringing in the right, experienced talent for the job without having to call multiple vendors."