MAPLE LEAFS GLIDE ACROSS COMPUTER SCREENS
By Adnews Staff
MMI Multimedia Interactif and the National Hockey League have teamed up to produce a CD-ROM on the history of the Toronto Maple Leafs. The software, called The Complete History of the Toronto Maple Leafs, was released this week. Packed with full motion video clips, actual game sounds, photos and trivia, the package was published by ReadySoft. With the CD-ROM, users can visit the Leafs' dressing room, access player photos, profiles and statistics, or watch color videos of the most important plays in the Leafs' history. The software will be promoted through print ads running in North American sports magazines in January and February. The ads will also promote packages for the other members of the 'original six' NHL teams. Lithco of Toronto handled the advertising. The Agency of Mississauga, Ont. is doing PR for the CD-ROM.