CANOE ADDS NEW SERVICE
By Adnews Staff
CANOE, the Financial Post Datagroup and Quote.Com have teamed up to launch a new Internet service this week. Called Your Investment, it gives users access to securities quotes on major North American markets and allows them to build portfolios that track their worth. Your Investment will be promoted through print ads running in the Calgary, Edmonton, Ottawa and Toronto Suns, as well as in the Financial Post. The spots will begin running next week. CANOE also began running a print campaign this week in the same publications to highlight its other services. The ads were produced by The Creative Department of Toronto. CANOE is a site developed by the Sun Media Corp., featuring a mix of content from the Sun daily papers, the Financial Post, Maclean's and Chatelaine. Also, the Financial Post Datagroup has built a financial database containing information on 4,500 currently traded companies and more than 12,000 predecessor companies. California-based Quote.Com is a provider of Internet and Web-based stock quotes and financial information services. The Web site address is <http://www.canoe.ca>.