KIDS HELP PHONE GOES ON-LINE
By Adnews Staff
The Kids Help Foundation of Toronto will launch a national TV and print PSA campaign to promote the Kids Help Phone line and the organization's new Web site. The Web site was launched this week with the help of Bell Canada and MediaLinx Interactive. The Web address is <http://kidshelp.sympatico.ca>. Users can get information on topics such as friendship, love, family, diversity, birth control, AIDS, sexually transmitted diseases, drug abuse, eating disorders, abuse, sexual violence and suicide. In addition, hyperlinks on the site can direct a visitor to appropriate information on other sites. For example, visitors to the Eating Disorders section can learn about the contributing factors to bulimia and anorexia nervosa and get advice on how to help a friend who has an eating disorder.