BANK BUILDS BAY STREET BILLBOARD
By Adnews Staff
The Bank of Montreal unveiled an electronic billboard at the corner of King and Bay Streets in Toronto this week. Positioned outside the company's flagship Toronto branch, the five-sided screen will run a combination of business news, community non-profit information and advertising 24-hours-a-day. The display has full color capability and will incorporate video and computer-generated graphics. During December, public service announcements for the United Way of Greater Toronto, Kids Help Phone, Big Brothers, Arthritis Society and Girl Guides of Canada will appear. The board will also display stock market updates along with gold and silver prices. All advertising on the board will be for the Bank of Montreal and its group of companies, including Nesbitt Burns Inc. brokerage services.