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Ronald McDonald House conducts Make Fun Matter campaign

Ronald McDonald House Charities Canada has begun an advertising campaign in support of a new fundraising effort called "Make Fun Matter." The online effort is intended to provide an easy way for consumers to turn activities they enjoy into acts of fundraising. Participants can visit the initiative's website to choose an activity, set-up a fundraiser and begin collecting donations.

The supporting campaign consists of four online videos, digital advertising, public and influencer relations, as well as social media activities and a website at <>. The creative was developed by N/A of Montreal, with media buying by OMD, public relations from Weber Shandwick and digital materials from Domani Studios.

"We know that Canadians are eager to help fellow Canadians in times of need," said Cathy Loblaw, president and CEO of RMHC Canada. "That's why they support families who stay at Ronald McDonald Houses across the country while their child is sick. But giving back is not always easy, and can feel overwhelming. That's why we're flipping fundraising on its head with the launch of our new giving platform, 'Make Fun Matter,' encouraging Canadians to give back in ways that are fun, easy and personal to what they like to do."

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