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Nintendo hires Craft Public Relations
By Adnews Staff
Video game company Nintendo of Canada has retained Craft Public Relations of Toronto as its PR agency of record. Craft won the account in a competitive review. The assignment includes public relations strategy and execution for Nintendo's various product lines, as well as media and influencer relations in English Canada.
"Not only is Nintendo a beloved brand, but the team behind the brand is made up of bold and leadingedge marketers who are enthusiastic about a new and updated approach to communications," said Lisa Pasquin, founder of the agency. "Craft was founded based on a strong belief that clients are looking for a more strategic relationship with their PR agency, one that is rooted in a deep understanding of their brand, their business and their story. That's exactly what we offered to Nintendo."