Couche-Tard sponsors La Voix
By Adnews Staff
Couche-Tard, a convenience store chain based in Laval, QC, has signed a sponsorship agreement with Quebecor Media Group regarding its competition television show La Voix. This is the third year the chain has sponsored the show. The sponsorship incorporates a campaign intended to raise awareness of the brand in Quebec and to promote a variety of products intended to create "a more enjoyable TV experience."
"Our Couche-Tard chain is especially proud to sponsor La Voix for a third consecutive year and to share front-row seats with its customers to witness the rise of new local talent," said Couche-Tard spokesperson Marie-Christine Nolet. "The collaborative work with Quebecor's Media creativity team allowed us to develop this sponsorship and promotional campaign, and turn it into a success story that keeps on growing year after year."