Circle K sponsors McLaren Formula 1 team
By Adnews Staff
Convenience store chain Circle K has signed a sponsorship agreement with the McLaren Formula 1 team when it competes in the Canadian Grand. The Circle K brand will appear the McLaren cars and garage during the 2022 edition of the race in Montreal. Circle K is a division of Alimentation Couche-Tard. In the days ahead of the practice sessions and the race on June 19th, the brand will hold outdoor pit-stop challenges at participating Couche-Tard locations in Montreal. The company will also conduct content marketing and a social media contest.
“The Canadian Grand Prix is a beloved and premier event that draws millions of viewers and fans globally, so this partnership with McLaren is the ideal backdrop to showcase our global Circle K brand and our shared love for speed, convenience and world-class mobility innovation,” said Melissa Lessard, head of marketing for North America at Couche-Tard.