MOLSON BREWS NEW BEER FOR WEST
By Adnews Staff
Molson Breweries of Toronto gave Western Canadians a new brew last week. Called Signature Cream Ale, the beer will be available in British Columbia, Alberta, Saskatchewan and Manitoba. It is a super-premium non-pasteurized beer which contains no preservatives. The new beer will be promoted using print and radio ads in western Canada beginning in mid-November. BBDO Canada's Vancouver office is handling the campaign.
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