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LA ADS GETS COTTAGE LIFE SHOW ACCOUNT

LA Ads Inc. of Toronto is preparing a campaign for the fourth annual Cottage Life Show in March. The agency won the business last month in a competition with three-year incumbent Context Marketing Communications of Toronto and two other unnamed agencies. Cottage Life show manager Ian Forsyth told Adnews the company chose LA Ads because it wanted a new approach to its advertising. The Cottage Life Show will run from March 28 to 30 in Toronto. The campaign will use print and radio in the Toronto and cottage country markets.

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