A&W UNDER NEW OWNERSHIP
By Adnews Staff
Senior executives of A&W Food Services Canada are buying the restaurant chain from Unilever Canada. The move is being made because Unilever wants to concentrate on its core businesses of packaged food, detergents, personal care products and specialty chemicals. BBDO Canada's Vancouver office handles advertising for the 470-restaurant chain. The new owners are planning on opening 40 new restaurants this year. It also owns three Shopsy's delicatessens. The deal doesn't include the A&W beverage division, which markets A&W Root Beer, A&W Cream Soda and Squirt soft drinks.
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