OKANAGAN NOW IN CANS
By Adnews Staff
Okanagan Spring Brewery of Vernon, B.C. has put two of its brews in cans: Spring Extra Special Pale Ale and Premium Lager. The new packaging move was made to meet consumer demand in a B.C. market where 80% of packaged goods are purchased in cans. Easier and safer cans are "an important factor in our west coast lifestyle," marketing and sales vice-president Buko von Korsigk says in a release. In the past, Okanagan has relied entirely on promotion to spread the word about itsproduct, but a new strategy involving media advertising is currently under review.
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