O&M KEEPS MIDAS IN CANADA
By Adnews Staff
U.S.-based Midas International Corporation has put its national account up for grabs, but the move won't affect Canada, Canadian advertising and promotions director Richard Miller told Adnews yesterday. "All our advertising is totally Canadian driven," he said. Toronto-based Ogilvy & Mather Advertising handles advertising in Canada. In the U.S., Wells Rich Greene BDDP's Chicago office has had the business for 25 years. It created such slogans as "Midasize it," and "Trust the Midas touch." It had both the national and local accounts until 1993, when the two were separated. Now, 14 regional agencies have the local dealers portion of the account. Wells Rich won't be participating in the review.
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