CARLSBERG TOUR IN T.O.
By Adnews Staff
Labatt Breweries of Canada is promoting its Carlsberg Light beer with a tour. Earlier this month, five "tour guides" began appearing at Toronto night spots and community events such as the Beaches Jazz Festival, the Toronto Film Festival and Caribana. Prizes can be won during the promotion including t-shirts, caps, whistles and a 1995 Chrysler Jeep. The promotion, which was created in-house, will run until Sept. 16.
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