NEW BRANDS LAUNCHED BY SMILES 'N CHUCKLES
By Adnews Staff
Smiles 'n Chuckles of Toronto is sweetening up stores shelves in the fall. Ten new brands of candy are being introduced in Canada. The candy, with names such as Moon Rocks and XXXTreem, are targeted to both adults and teens. A campaign, created by Farine & Hellin of Toronto, will begin in September. It will hit its target market through traditional and non-traditional outlets such as specialty TV and print, as well as a web site. The web site address is <HTTP://WWW.SHIFT.COM.SHIFT/SMILES>. Smiles 'n Chuckles is the confectionary arm of Nestle Canada.
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