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Tim Hortons begins TSN sponsorship
By Adnews Staff
Tim Hortons has signed a sponsorship agreement with specialty television channel TSN. Tim Hortons will be the title sponsor of the channel's daily program, That's Hockey. The show will now be called Tim Hortons That's Hockey. The brand will also be integrated into the program's segments and features, as well as TSN's regional broadcasts of Toronto Maple Leafs, Ottawa Senators and Winnipeg Jets games. Sponsored segments will include Timbit Tidbits, a daily statistical feature, and the weekly Post2Post goaltending feature.
"Hockey in Canada is a natural fit for Tim Hortons," said Peter Nowlan, chief marketing officer at Tim Hortons. "Our history has an intrinsic connection with this sport. It is a part of our DNA, from our founder, NHL great Tim Horton, to our presence in arenas, on jerseys, and in the daily routines of Canadians that love and play this incredible game. We're proud of our hockey history, and this new sponsorship of TSN's That's Hockey is the latest way we are able to bring news about the game and its biggest and brightest moments to Canadian fans."
TSN is a division of Bell Media.