Nissan conducts tablet campaign for Rogue
By Adnews Staff
Nissan Canada of Mississauga has begun a mobile campaign promoting the 2014 Rogue sport utility vehicle. The campaign, developed by Juice Mobile of Toronto in association with OMD, makes use of interactive ad units designed for tablet devices. The 60-second video ad incorporates five spots that can be tapped to obtain additional information.
"We wanted to build on the success of our Winter Warrior commercial for the all-new Rogue, so we looked to tablet to offer a different experience and reach a different audience than on television," said Mary McNeill, marketing spokesperson at Nissan. "The hot spots embedded into the video allow viewers to gain insight into the features of the Rogue and enhance the experience to something so much more."