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International news: WPP acquires Cognifide
By Adnews Staff
WPP has signed an agreement to acquire a majority stake in Cognifide, a digital consulting company based in the United Kingdom. The company's stake in Cognifide will be equally split between WPP Digital and Wunderman. Cognifide specializes in content management and digital asset management systems. The firm was founded in 2005 and has offices in London, Copenhagen, and Poznań, Poland. Its clients include Skype, Roche and Virgin Media.
"Cognifide has unparalleled expertise in realizing the benefits of digital technology platforms in a multi-brand, multi-channel and multi-territory environment, helping to transform its enterprise clients by building their own digital capability," said Mark Read, CEO of WPP Digital. "As a leading consulting and implementation partner for Adobe and Sitecore, Cognifide is an important strategic addition to WPP."