International news: JWT buys Egift
By Adnews Staff
JWT has signed an agreement to acquire Egift Design and Production, a company based in Shanghai, China and specializing in premiums and gifts for loyalty programs. Egift will continue to operate independently as part of JWT's activation, field and shopper marketing operations in China. The company was founded in 2002. Its clients include Johnson & Johnson, Roche, Pechoin, Conde Naste and Novartis. According to the company, the acquisition is part of JWT parent company WPP's efforts to increase its presence in the Asia Pacific region.
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