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Lexus conducts out-of-home campaign
By Adnews Staff
Automaker Lexus has begun an out-of-home advertising campaign in Toronto. The campaign, developed by Dentsubos, makes use of seven display faces in Yonge-Dundas Square from Cieslok Media. The effort includes one execution spanning three backlit displays with a total width of 123 feet, as well as a seven-minute commercial on a video display. The campaign, which promotes several Lexus vehicles, began last week and will run until the end of March.
"This is a spectacular campaign, the first of its kind in Canada," said Cieslok Media president and CEO Jörg Cieslok. "Rarely is the opportunity to fully dominate all faces at 10 Dundas available and the additional purchase of all digital spots is a first."
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