Nestle begins Kit Kat campaign
Nestlé Canada has begun a new marketing campaign called "The Art of Break Taking" in support of its Kit Kat brand of chocolate bar. The national campaign, developed by OneMethod of Toronto, includes advertising, social media activities and digital elements. The creative encourages consumers to find ways to take a break, even when they are busy.
During the campaign, visitors to the Kitkat.ca website can make use of a feature called "Kit Kat Break Assist." Users can enter a mobile telephone number to receive a call with a script to repeat in order to get away for a break. The campaign also includes a contest component called "Master the Art of Break Taking," which will begin later in the spring. The winner will receive a trip to Bora Bora.
"We know Canadians value breaks," said Lily Wen, marketing manager at Nestlé Canada. "Unfortunately, we learned through extensive consumer research that most Canadians are not taking enough of them. Since Kit Kat has always been a proud supporter of breaks, this campaign was a natural fit for the brand, and a great opportunity to help Canadians take a break."