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Lexus conducts auto show promotion
By Adnews Staff
Lexus Canada has begun a new promotion to coincide with the Canadian International Auto Show in Toronto. The effort consists of a collection of apparel developed by Toronto fashion designer Jennifer Torosian. According to the company, the items are intended to reflect the brand's "commitment to brave design, supple materials and sleek styling."
The clothing is currently being displayed at the Lexus booth at the auto show. It will also appear at additional auto shows through the year. The clothing will be worn by brand representatives and product specialists on the show floors.
"Brave design is a core value of the Lexus brand, and we are honoured to be supporting Canadian talent by spotlighting one of Canada's rising fashion design stars," said Jennifer Barron, director of Lexus in Canada. "The elegant and stylish looks Jennifer has created for the men and women representing us at the auto show this season are a perfect fit with Lexus."