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Skate To Great encourages ice skate donations
By Adnews Staff
Toronto-based charitable organization Skate To Great has issued a statement regarding an out-of-home advertisement currently being run by the City of Toronto. The poster, located in Toronto Transit Commission subway stations, displays a picture of a pair of ice skates and the copy, "Where do my skates go?" The ad is intended to encourage consumers to be aware of where their waste goes when they throw it away. Skate To Great, an organization that collects used skates to distribute to disadvantaged children, has expressed disappointment that the city is encouraging consumers to throw away old skates instead of donating them.
"We can't believe the City Of Toronto would take out advertising with misinformation that a perfectly good pair, pictured, should be thrown away," said Skate To Great co-founder Evan Kosiner. "We've got many donation locations open year-round and recycling your old skates should always come first. Right now there is a shortage of skates in the General Toronto Area. We ask individuals to find their old pair and tell a friend, recycling and putting their old skates to good use."