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Lexus conducts Made to Measure promotion in Montreal
By Adnews Staff
Automaker Lexus Canada has begun a test drive promotion called "Made to Measure," based at Montreal-Trudeau airport. For the next 10 weeks, travelers departing from the airport who visit a branded lounge there can sign-up to drive a Lexus vehicle home upon their return. Eligible vehicles include the Lexus CT 200h, ES 300h, IS and RX. A company representative will greet the traveler at the arrivals gate and take them to a parking area to pick up the car and a co-driver. The test drive is intended to demonstrate the capabilities of the vehicles in real world conditions. The idea for the promotion was developed by a group of Montreal-area Lexus dealers.
"At Lexus, we're focused on creating unique experiences," said Cyril Dimitris, director of Lexus Canada. "This airport initiative is an example of how Lexus dealers in Montreal know how to embrace fresh and bold thinking to set themselves apart in that market."