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Sport Chek begins Canada Runs campaign

By Adnews Staff

Sports equipment retail chain Sport Chek has begun a social media campaign called "Canada Runs." The four-week initiative is intended to encourage consumers to run. Participants can submit running-themed photographs to Instagram to enter a weekly draw for a $250 Sport Chek gift card. The company has also assigned five Instagram photographers to post pictures of its employees running in Vancouver, Calgary, Edmonton, Toronto and Halifax. The campaign also includes Facebook and Twitter support, a playlist of music at Songza, as well as web-based information about running.

May 12, 2014

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