Lexus sponsors Cycling Canada
Automaker Lexus Canada has signed a sponsorship agreement with Cycling Canada, the governing body for competitive cycling in Canada. During the multi-year deal, Lexus will be the official automotive sponsor of the organization, the national cycling team, and a series of cycling events nationally. The company will provide vehicles for use by the team and staff at events, training camps and road competitions. Lexus will also be the official automotive sponsor of the Canadian Cycling Championships and Gran Fondo events in Quebec, Alberta and British Columbia. Lexus vehicles will be used as pace cars and support vehicles at these events. Lexus will also use these competitions to conduct various consumer engagement activities.
"Lexus understands that high performance requires dedication and commitment by those who are passionate about excellence," said Jennifer Barron, director of Lexus Canada. "It's why Lexus Canada is excited to be supporting Canada's national cycling team and its programs designed for the development of exceptional young athletes."