Cycling Canada releases new commercial
Cycling Canada has released a 60-second commercial promoting bicycling as a way to appreciate the natural beauty of the country. Developed In English and French by Innocean Worldwide Canada in collaboration with Alter Ego, the creative depicts bicycles of various types traveling though different environments, all without riders. The ad uses the tagline, "Hop On." A 30-second version has also been produced. The video is part of an overall campaign that also includes print ads and social media activities.