TD Bank conducts Housie campaign
TD Bank Group of Toronto has begun a social media campaign called "Housie." The national initiative encourages new home owners to take 360-degree videos of themselves in their houses and submit them online at <http://www.tdhousie.com>. Visitors to the site can set the videos to original music by Marco DiFelice. As part of the campaign, the bank is distributing branded selfie sticks to consumers who take out mortgages at participating locations. The campaign also includes promoted Twitter messages and events.