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Molson Coors extends Golf Canada sponsorship
Molson Coors Canada has renewed its sponsorship agreement with Golf Canada to make its Molson Canadian 67 brand the official beer of the 2015 and 2016 golf seasons. The brand will also be the official beer of the RBC Canadian Open and Canadian Pacific Women's Open. The beer will be sold at the host courses and the company will conduct on-site sampling programs.
"We are pleased to partner with Golf Canada this season, for the fifth year in a row," said Jeff Harrop, senior marketing director at Molson Coors Canada. "There is a natural synergy between Molson Canadian 67 and golf as one of our favourite summer activities with a strong social element. Golf Canada is the perfect partner to help bring this connection to life."
Molson Canadian 67 has been the lead beer sponsor of the Golf Canada National Men's and Women's Open Golf Championships since 2011. The RBC Canadian Open will take place at the Glen Abbey Golf Club in Ontario in July. The Canadian Pacific Women's Open will take place at The Vancouver Golf Club in BC in August.