Campari begins Forty Creek contest
Alcohol company Campari Group has begun a social media promotion in support of its Forty Creek whisky brand. The national initiative takes the form of a contest to select the brand's next limited-release product. Consumers can enter at the brand's Facebook page by submitting a post explaining why they drink Forty Creek whisky. Four randomly-selected entrants will win a trip to the Forty Creek distillery in Grimsby, ON. There, they will sample and vote on a number of whisky blends in contention to become the brand's 2018 limited edition. The contest will close on March 4.
"From the very beginning Forty Creek has been a whisky that puts its customers first," said John Andersen, senior brand manager for North American whiskies at Campari. "While Forty Creek is incredibly proud of our Grimsby roots, we know that there are many other places in Canada worthy of celebration. Knowing that, we wanted to give Canadians from coast-to-coast a chance to represent the tastes of their respective regions and choose, what will ultimately be, a great whisky for Canadians, chosen by Canadians."