Sport Chek conducts Disclaimer campaign
Sports apparel retail chain Sport Chek is conducting a new advertising campaign to coincide with the 2018 Winter Olympic Games in South Korea. The campaign, called "Disclaimer," seeks to depict the experience of being an Olympic athlete. Developed by Anomoly, it consists of television, out-of-home and digital executions. The creative features four Canadian athletes: skier Mark McMorris; speed skater Charles Hamelin; bobsledder Kaillie Humphries; snowboarder Mark McMorris; hockey player Meaghan Mikkelson; and Paralympic snowboarder Michelle Salt.