Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/36933.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m36933.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Lexus conducts Grip the Wheel campaign

By Adnews Staff

Automaker Lexus recently conducted a promotion called "Grip the Wheel" in collaboration with the The Globe and Mail. This is the second year of the promotion, which supports the brand's 2017 RX, NX, IS and ES models. The national initiative encourages consumers to visit a Lexus dealer for a test drive of one of these vehicles. It consists of full-page print ads in the September issue of Report on Business magazine, accompanied by digital ads, social media ads and dealership materials. The creative was developed by DentsuBos Canada.

August 22, 2017

« Back Next »

Related stories Comments