Lexus conducts Grip the Wheel campaign
Automaker Lexus recently conducted a promotion called "Grip the Wheel" in collaboration with the The Globe and Mail. This is the second year of the promotion, which supports the brand's 2017 RX, NX, IS and ES models. The national initiative encourages consumers to visit a Lexus dealer for a test drive of one of these vehicles. It consists of full-page print ads in the September issue of Report on Business magazine, accompanied by digital ads, social media ads and dealership materials. The creative was developed by DentsuBos Canada.