Blue Goose Pure Foods begins online video campaign
Toronto-based Blue Goose Pure Foods has begun an online video campaign called "Eat Well." This is the first time the company has conducted a digital advertising campaign. The video series promotes the firm's line of chicken products with meal ideas and suggestions for outdoor cooking. The five videos feature kayaker Adam van Koeverden, country band Nice Horse, chef Sonia Mondino, nutritionist Rachel Bies and television personality Tanya Kim, each producing a chicken dish with the help of a Blue Goose chef. The videos, which are accompanied by online recipes, will be posted at <http://www.bluegoosepurefoods.com>.
"This digital series was created in order to inform and inspire Ontario consumers to go beyond the burger and choose chicken for their next barbeque," said Ben Nikolaevsky, CEO of Blue Goose Pure Foods. "Whether you're an Olympic athlete or a member of a country band, understanding where your food comes from is of great importance. Blue Goose is committed to the leading animal husbandry practices because we believe that if you look after your land and animals, they will look after you. This video series celebrates our values and mission to eat well."