Rainmaker Global Business Development retains Immedia
By Adnews Staff
Rainmaker Global Business Development of Calgary has hired Immedia of Toronto to provide support for its Canada Day International events in London and New York. The events will take place on June 29 and July 1 respectively. Immedia will work in association with UK agency Katch to develop branding for and to raise awareness of the events. In addition, Immedia will support sponsorship activities and manage media relations in North America. "We have a terrific occasion and matching strategy to really show people what Canada is all about," said Canada Day International executive director Chad Molleken. "Bringing our unique culture to life enlightens thousands about all that Canada has to offer for work and travel. Canada Day celebrations present lucrative marketing opportunities for brands. Last year, close to 96,000 people gathered to celebrate Canada in Trafalgar Square. This year, we are excited to announce that celebrations extend into New York's Central Park."