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Toys R Us hires Paradigm Public Relations

By Adnews Staff

Toy retailer Toys R Us has retained Paradigm Public Relations of Toronto as its Canadian public relations agency of record. The assignment includes both the Toys R Us and Babies R Us brands. "We selected Paradigm Public Relations due to the agency's strong creativity and demonstrated expertise in reaching our target audience," said Liz MacDonald, the company's vice-president of marketing and store planning. "Paradigm's experience in communicating with moms and its ability to deliver results for both traditional media and social media campaigns makes them an excellent partner for us." Toys R Us Canada operates 74 stores nationally.

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