Loopmedia rebrands
By Adnews Staff
Toronto-based Loopmedia has undertaken a rebranding initiative. The company's new visual style is intended to better represent its work in the fields of design, programming and content development. It includes new colours and a new website intended to be more contemporary and sleek, according to the firm. "We delved head-first into the world of interactive development and, in doing so, we've learned a lot," said Loopmedia president, Sonja Perovic. "It's interesting work that's constantly changing, and we love it. Showcasing these projects can be something of a challenge, which we've solved by integrating programming and development project case studies into our works section. We're excited about our new look, and this is a great way to showcase both our new projects and our new look."