Wealthsimple hires Apex
By Rob Bale
Toronto-based financial services company Wealthsimple has retained Apex Public Relations as its PR agency of record. The agency’s first work for the company will be a six-city tour by Wealthsimple CEO Mike Katchen and a group of financial advisors. The intent is to raise awareness of the company and its services with members of the media, influencer and consumers.
“Collaborating with Apex Public Relations marks a significant step forward in our mission to reintroduce Canadians to Wealthsimple and help them on their journey to financial freedom,” said Sheryl So, director of communications at Wealthsimple. “Their blend of corporate savvy and creative flair perfectly complements our commitment to making finance not just simple, but a key part of how Canadians live.”